Here’s an interesting concept. Instead of spending a ton of money on creating an ad campaign, why not let the model do it all herself?
That’s what Rag + Bone did.
For spring 2011 – they launched a series of D.I.Y. ads and have decided to continue the trend for fall. This season, they picked a group of supermodels and gave them two things: a digital camera and clothing. Their task: take your own pictures.
They’ve recently launched the first batch of photos with supermodel Karolina Kurkova. Photos will be launched every 2 – 3 weeks on their blog.
About Adele:
Born and raised in BC, Adele Tetangco has been a part of the Vancouver fashion industry for the past 7 years. You can find her working as the Sales + Marketing Manager for local label dace and more recently as a Fashion PR consultant for Blank Communications. Follow her on Twitter @adeletetangco