(photo credit: Scott McFadyen)
I love Vancouver for many reasons. A few being that it’s gorgeous (even when it rains), you can easily find a JAPADOG, and it’s full of talent. Elisa Kosonen’s forte can’t easily be defined. It’s just that she does so many things and excels in all of them.
Adele Tetangco: You do many things – can you tell me about them?
Elisa Kosonen: One of the things I love about being a free agent is that I get to work on such a cool variety of projects at the same time. I’m really lucky that I get to do pretty much everything that I love to do. My work consists of public relations, brand strategy, copywriting, plus freelance writing and editing. I specialize in all the things that women love, whether it’s beauty, fashion or lifestyle related.
AT: Is there one area that you prefer more?
EK: That’s a tough one! I decided to go freelance so I could do it all… But, I would have to say my current top two are helping brands find their voice with copywriting and working with some lovely celebrities. Getting flowers from Jessica Biel and handwritten notes from Dita Von Teese because they’re so happy with how their skin looks makes me so ridiculously proud to represent a brand like Éminence Organic Skin Care.
AT: And how long have you been doing this?
EK: Eight years. I started out as an editor in 2005 and began working with brands in 2009.
AT: Tell me the number one thing you love about your job.
EK: The ability to write and edit while working with brands I truly believe in.
AT: You left Toronto to come to Vancouver. Trick question: Which city do you like better?
EK: Ha! Vancouver of course. It’s my hometown! I worked for Flare in Toronto and loved the hustle and bustle of that city though. I’m lucky that I get to go back a lot for work and play. I often feel like I had to leave Vancouver to appreciate it. It took me years of living in London, New York and Toronto to realize I’m a west coast girl at heart.
AT: What’s the hardest thing about your job?
EK: Managing a schedule. I have to be ready to jump from one project to the next at the ping of an email, so every day is different.
AT: What’s the easiest?
EK: Hmm, I suppose my commute is the easiest thing. I can be downstairs at my desk in less than 10 seconds flat.
AT: Favourite place to shop:
EK: I’m currently obsessed with Oak + Fort.
AT: What was your last dream about?
EK: I prefer to daydream. My dreams at night are so mundane! Seriously. I’ve been to the grocery store in my sleep. My latest dream has been to work from the beach for an entire month. I’m aiming to make that happen sometime during the winter.
AT: If you could eat one thing for a month, what would it be?
EK: Anything by my friend Christina Culver of Culver City Salads. I never, ever tire of her quinoa.
AT: What are you listening to on your iPod?
EK: I couldn’t survive without a soundtrack. It always depends on the mood or situation. Lately I’ve had guitar bands like The Strokes, The Horrors and The Kills on repeat, but I’m also a sucker for a slow jam.
Work with Elisa: www.edkpr.com