The New Violet

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It’s not everyday that you get a do-over, so when you get the opportunity for one, you better make sure that it’s good. Recently South Granville’s Violet Boutique closed and re-opened on West 6th. She set up shop with a completely different vibe, complete with a new logo and website. I had the chance to catch up with owner Genevieve Allen and congratulate her on an amazing new space. She did this one gooood.

Adele Tetangco: New space! Me likely. What’s different about your store now than before?
Genevieve Allen:
It’s a more fresh and modern take on the old Violet. We’ve tried to keep the essence the same but with an update.

AT: I’m in love with all of the white and the touch of gold surrounding the new store. Why did you pick these two colours?
GA
: The white is a perfect backdrop for the clothes. And the gold? I guess I just like shiny things!

AT: Any new lines we should be on the look out for that are coming to Violet?
GA:
We are introducing Vera Meat this season; it’s a quirky line of jewelry from New York that we are obsessed with. We’ve picked up a few new lines for spring too.

AT: What’s selling in store?
GA:
Sweaters – It’s that time of year and we have some really special ones in at the moment.

AT: If I have $300 to spend, what should I buy?
GA:
A Lizzie Fortunato necklace. It is the easiest way to transform an outfit.

AT: Do you like this space better that your old one?
GA:
Yes! I loooove the new space.

AT: The last time I was in there, I heard Sade playing on the speakers. Is this a common occurrence?
GA:
I love me some Sade. It is. I’m having a real 90’s moment with the shop playlist lately. Sade, A Tribe Called Quest, Eurythmics

AT: What’s your favorite pizza topping?
GA:
Olives.

AT: I’m in the area and I’m hungry. Where should I go and eat?
GA:
You’d be crazy if you didn’t go to Beaucoup. If you’re in the area for dinner, The Farmer’s Apprentice is amazing!

AT: When in doubt go all black or all white?
GA:
All white!

AT: Name something from the store you really want but are waiting to get.
GA:
A Lizzie Fortunato beaded bag. They are so fantastic.

AT: Tell me one item that everyone should own for winter.
GA:
I think this season is about the statement coat. And in Vancouver you can never have enough coats. Sometimes I find I end up wearing my coat all night if I go to a party, so it better be pretty great. There’s one from Whit that is also on my wish list.

Violet Boutique
1563 W. 6th Avenue

Vancouver, BC V6H 3G1
T. 604.569.1514

www.violetboutique.ca

Follow Violet Boutique:
Facebook: /violetboutique
Twitter: @violetboutique
Instagram: @shopviolet