SS18 Style Guide—Female Front Of House

 

The women’s style guide is designed for freedom of creativity with a progressive and hip attitude. It’s on trend, flexible and fitting for many different silhouettes.

 

 

T-Shirt Dress

  • Cotton t-shirt dress
  • Loose fitting — not skin tight
  • V-neck, crew neck or scoop neck — not shoulderless
  • No spaghetti straps
  • Solid colour or thin stripes
  • Light spring colour — blue, grey, off-white, sage, rose, lavender, etc.
  • No neon
  • No logos, graphic prints, floral or tiki patterns
  • No visible bra straps
  • No A-line dresses
  • No ruching and not cinched at the waist
  • No frilled sleeves, necklines or hems
  • Black cardigan optional — no longer than dress hem
  • Sheer nylons optional — nude or black, footed, no leggings
  • Volleyball or bike style shorts optional — black, no longer than dress hem

 

 

Footwear

  • Closed toe ankle booties
  • Flat, low or high heel
  • Colour complimentary to dress — light spring colours encouraged, black is okay
  • No laces
  • No Doc Martens or Blundstones

 

 

Accessories

  • Accessorizing strongly encouraged
  • Watches, bracelets, necklaces, earrings, rings, etc.
  • No hats

 

 

General Appearance

  • Tasteful and professional makeup
  • Hair styled — worn up or down, no buns