Meet the Secret Barroom Handshake That Is the “Challenge Coin”
Challenge coins have a storied history within the military as a badge of honor—and as a communal drinking game. In the latest “House Rules,” Drew Lazor looks at the evolution of the challenge coin and its latest iteration as a secret handshake among bartenders.
Crunching the data resulting from our cocktail database can throw up some surprising results and as we put the finishing touches to our Cocktails #12 book I was interested to see what ingredients appear the most frequently among our 3,392 cocktail recipes.
10. The cocktail consumer
18 to 35-year-olds are currently the core cocktail consuming segment – but this is set to evolve.”There isn’t a steep drop off after 35, and we’re seeing more and more people [from this older demographic] drinking cocktails,”said Carter.